Fox Sports Idents

Fox approached us to help them launch their new 24hr sports channel, Fox Sports 1. They gave us three words to base our treatments on: Hi-Tech, Colorful and Electric, and six weeks to turn the job around. Here are the three idents we came up with.

Client: Fox Sports 1
Falcon EP: Dexton Deboree
Direction & design: Neon
Production: Neon
Audio: Box of Toys

EVP/Head of Marketing:  Robert Gottlieb
SVP OAP: Bill Battin
VP Creative: Chris Stifel
VP Marketing: Keith Hritz
Director OAP: Jason O’Leary
Writer/Producer:  Albert Choi