Fox Sports Idents

Fox approached us to help them launch their new 24hr sports channel, Fox Sports 1. They gave us three words to base our treatments on: Hi-Tech, Colorful and Electric, and six weeks to turn the job around. Here are the three idents we came up with.

Client: Fox Sports 1
Falcon EP:
 Dexton Deboree
Direction & design:
 Neon
Production:
 Neon
Audio: 
Box of Toys

EVP/Head of Marketing:  Robert Gottlieb
SVP OAP:
 Bill Battin
VP Creative:
 Chris Stifel
VP Marketing: 
Keith Hritz
Director OAP:
 Jason O’Leary
Writer/Producer:
  Albert Choi